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Brandon Telford

Brandon is a Design Manager and UX Specialist at seoplus+, where he leads the creation of modern, user-centric web experiences and conducts in-depth UX audits for clients. With over a decade of experience in multimedia and design, he brings a well-rounded perspective shaped by work across agency environments, private companies, and public sector organizations. A graduate of Carleton University’s Interactive Multimedia & Design program, Brandon combines a deep understanding of user behavior with a passion for visual storytelling and intuitive design. Known for his creativity, technical skill, and collaborative spirit, Brandon champions design work that is both impactful and enjoyable for users.

Recent articles by Brandon

Illustration of heatmaps on desktop & mobile devices

How to Interpret Heatmap Tracking for UX

Imagine your company uses a subscription-based service model, and you’d like to increase the number of signups on your website. But right now, they’re far too low! You might consider auditing your website analytics, or wish to perform some user testing to address some of the concerns. Both methods are great at building out a …

image on standard seoplus+ background representing a website menu

How to Design a User-Friendly Navigation Menu

The website navigation menu has its origins in the graphical user interface (GUI) of early computer operating systems. This GUI introduced the concept of using a visual menu to navigate through a computer’s file system and launch applications. It’s here that elements like the “drop-down menu” were created to allow users to reveal additional lists, …

Hero graphic representing user testing; desktop browser in background with mouse selecting option B; report in foreground

Uncover your Website’s Pain Points with User Testing

Imagine your company has just launched a new website that will help users manage and track their fitness goals. After a few weeks, you begin to notice that existing users have seemingly abandoned their profiles and have stopped tracking their workouts. Then, you notice a rise in negative reviews beginning to appear online. New user …

Illustration of benefits of user experience (UX) optimization, overlain on a desktop background

The Benefits of UX / CRO Auditing

Your website can be a key contributor to the success of your business. So it makes sense to prioritize the needs of your users in order to boost sales and conversions. But what happens if you’ve launched a new landing page, an e-Commerce store, or a service, and find it’s not generating any leads? Shaking …

Image on standard seoplus+ blue background, with illustration of a desktop and mobile device and various targets around the page.

Why Strong UX is Important for Your Website

Imagine you’re browsing a website for a new pair of shoes. You probably have a good idea what you’re looking for—maybe it’s a specific brand or style, maybe it’s your preferred colour. You spend time searching for this product, going in circles across web pages, scrolling through endless products with sparse details. Finally, after adding …