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Alexa Rees
Recent articles by Alexa
SEO vs. PPC: Which Is Right for Your Business?
In today’s digital landscape, online advertising has become a necessity for businesses seeking to reach their target audience and drive conversions. With the ever-growing competition, it’s essential to leverage effective strategies that can maximize your online visibility and attract relevant traffic. Two popular methods of online advertising are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) …
SEO Mistakes to Avoid: Common Pitfalls and How to Fix Them
Search Engine Optimization (SEO) is a vital component of any successful online presence. It helps businesses improve their website’s visibility, drive organic traffic, and ultimately increase conversions. However, even the most well-intentioned website owners often fall into common SEO pitfalls that can hinder their efforts and prevent them from achieving their desired results. In this …
AI-Driven SEO: Empowering Specialists and Redefining Success in the Digital Age
In today’s digital landscape, Search Engine Optimization (SEO) plays a crucial role in driving website traffic and increasing online visibility. As technology continues to advance, the integration of Artificial Intelligence (AI) is reshaping the future of SEO. AI-powered algorithms and machine learning models are revolutionizing search engines, content creation, keyword research, and technical SEO. In …
How Can Your Competitors Improve Your SEO Campaign?
One of the best things about SEO is just how crucial your competitors are to your continued SEO performance. By understanding what is working (or not working) in your particular industry, you have a clear roadmap to your own SEO success. How to determine your competitors It is important to keep in mind that your …
What is the Helpful Content Google Update and Why Does it Matter?
Have you ever landed on a web page that was poorly written, without any helpful content, because it seemed to be optimized for the search engines and not you? Google’s new update will change that. If you’re just as guilty of this and your website has content that is unhelpful and overly SEO-optimized, you might …
What is Search Intent and Why is it Crucial for SEO?
There is no denying how much Google has changed over the last few years. While Google makes small updates to their algorithms daily, there are a few large “core updates” each year. These are the updates that really stir up rankings. As Google becomes smarter at understanding the thought process behind a user’s query, search …
What is Schema and How Can it Improve Your SEO
If you own a business, you probably have a basic knowledge of SEO and how it can help improve your online marketing. SEO is ever-changing and quite frankly can be difficult to keep up with. With countless factors at play, it can be difficult to know what changes to make to generate the best impact …
Why Goal Tracking Matters
Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour of users on your site. This function, called goal tracking, is …
3 Things Facebook Insights Can Teach You
If you run a Facebook account for your business, Facebook Insights should be your best friend. This handy tool allows you to analyze and learn loads about the demographics of your page, and how well your posts are performing. A solid understand of your page demographics will allow you to post valuable content for your …
My Experience in Digital Marketing
As a soon-to-be graduate of the Algonquin Advertising and Marketing Communications Management program, I had the opportunity to complete a 6-week internship for my program. After a few weeks of stressful research and emailing digital marketing companies in Ottawa, I stumbled upon seoplus+. Since I started studying advertising I knew digital marketing was what interested …
