Summary
HearingLife, a leading provider of hearing care services in Canada, partnered with seoplus+ to strengthen its digital authority and improve organic visibility through Digital PR and off-page SEO initiatives. Through a combination of strategic link-building, expert media outreach, competitor-informed targeting, and local listings management, seoplus+ helped HearingLife significantly expand its backlink profile, increase referring domains, and strengthen visibility across national and local search markets.
The Challenge
HearingLife faced challenges building digital authority and standing out against national and regional competitors in the hearing healthcare industry. Its backlink profile lacked diversity, authority signals were limited outside the hearing health space, and local visibility opportunities across more than 190 clinic locations remained underdeveloped.
The Approach
- Implemented a targeted Digital PR and link-building campaign focused on securing authoritative placements in reputable Canadian publications aligned with healthcare, wellness, and aging topics.
- Developed a reactive media strategy that positioned HearingLife audiologists as expert sources for timely hearing health commentary, helping secure trusted media mentions and strengthen topical authority.
- Enhanced local SEO performance by optimizing and managing listings for more than 190 clinic locations across 50+ directories per location, improving NAP consistency and local authority signals.
The Results
Expanded HearingLife’s authority footprint and third-party visibility.
- Backlink profile increased by 310.5% (34.2K to 140.4K)
- Referring domains increased by 33.1% (1.2K to 1.6K)
- Secured 23 guest blog placements and 8 expert media mentions
Strengthened local SEO signals across HearingLife’s national clinic network.
- Optimized 190+ clinic locations
- Managed listings across 50+ directories per location
- Improved NAP consistency across key Canadian markets
Supported broader organic visibility and traffic growth.
- Organic traffic increased by 39% from 2023 to 2025
- Organic traffic increased by 40% during 2025
- Strengthened off-page authority signals supporting long-term SEO performance
seoplus+ has helped us expand our reach and authority in a way that directly translates to more visibility and leads.
