Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Oct 18, 2022 by Brandon Telford
Imagine you’re browsing a website for a new pair of shoes. You probably have a good idea what you’re looking for—maybe it’s a specific brand or style, maybe it’s your preferred colour. You spend time searching for this product, going in circles across web pages, scrolling through endless products with sparse details. Finally, after adding …
Case Study
Jul 10, 2025 by Amanda Stephens
How Linkable Content Powers SEO Success Our recent case study Why Your Long-Term SEO Matters demonstrates how creating original, linkable content coupled with paid amplification can drive high-value rankings and backlinks—key factors in boosting your overall brand presence. Download Case Study The Challenge As a digital marketing agency, our focus is primarily on helping clients …
Case Study
Jun 30, 2025 by Devon Baines
Wrk had a powerful story to share—and no time to waste. Wrk is a robust automation platform designed to streamline virtually any aspect of business operations. They had a goal: Convey that value proposition clearly, or flatline. With seoplus+, they got high-impact creative that delivered measurable results, fast. Download Case Study Challenges Automation is seen …
Case Study
Jun 26, 2025 by Haley Wells
Overview: A spontaneous social video, filmed in a single take using a trending sound, became a viral sensation across the seoplus+ Instagram page, showcasing the power of relatability, trendspotting, and simplicity in content creation. Download Case Study This case study outlines how the seoplus+ social media team leveraged a trending sound to create a quick …
Case Study
Jun 24, 2025 by Aleksandar Krsmanovic
A real-world test of attribution accuracy, signal recovery, and scalable tracking performance Download Case Study The limitations of traditional tracking Client-side tracking has long been the foundation of web analytics and digital marketing measurement. However, in today’s privacy-first environment, it’s showing its age. Browsers like Safari and Firefox now limit tracking capabilities through Intelligent Tracking …
News
Oct 6, 2025 by Haley Wells
This month in digital marketing: From rising video-first ad trends in Europe to surprising shifts in local SEO ranking factors and Instagram myth-busting, the latest updates show where brands should focus now. Here’s what you need to know, and how to stay ahead. Article Takeaways: Marketers shift to video-first ads as consumer habits evolve Marketers …
Social Media
Sep 25, 2025 by Haley Wells
October 10th marks World Mental Health Day, an international observance dedicated to education, awareness and advocacy around mental health. In my role as a Social Media Team Lead, I’m often asked at networking and industry events: “How do you manage being immersed in social media every day? Doesn’t it ever feel mentally exhausting?” At first, …
News
Sep 2, 2025 by Haley Wells
This month in digital marketing, Google introduces AI Overviews in Search, LinkedIn opens newsletters to all users, and YouTube replaces its Trending tab with AI-driven personalization. Here’s what’s new, and what it means for marketers, creators, and brands aiming to stay ahead. Google AI Overviews are reshaping search Google is rolling out AI Overviews in …
News
Aug 28, 2025 by seoplus+ Team
Acquisition expands seoplus+’s expertise in marketing strategy, brand development, and social media for SMBs across North America. OTTAWA, ON – August 28, 2025 – seoplus+, a leading marketing agency, today announced its all-cash acquisition of Meerkat Marketing, a specialized agency renowned for its marketing strategy and social media expertise for small and medium-sized businesses (SMBs). …
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