Aug 12, 2015 by Amanda Stephens
Mary has just opened up a café in Calgary, Café YYC. She’s enthusiastic and ready to go. She’s read everything she can about marketing, and she’s excited to dip her feet in the world of trying to get her café’s name out there on the internet and on social media. She knows she brews a …
Aug 10, 2015 by seoplus+ Team
1. Find your keywords Before you think about anything else, you need to know what terms people are searching in Google when they’re looking for your services. These terms are known as keywords, and they are your bread and butter. If you’re a baker in Montreal, your keywords will include such terms as ‘Montreal bakery’ …
Aug 4, 2015 by Brock Murray
We asked a variety of founders, marketing managers, and online marketing experts: “When it comes to content marketing, what is the single most effective tactic or strategy for B2B companies and why?” There was an overwhelming response, and we’ve highlighted our top expert opinions. Leverage Relationships/Influencers for Mentions/Links – 2 E-Books/Whitepapers with Paid Ads – 3 Be a …
Jul 31, 2015 by Aja Butler George
These days, having a strong social media presence is an essential component of any good e-commerce marketing strategy. It’s one thing to have a social presence, but how do you leverage it to drive sales? Here are some tried-and-true strategies for optimizing conversion rates with social media. 1. Post regularly. You can’t develop a loyal …
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