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Tag: social media

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Political SEO and the Power of a Redirect

Feb 18, 2016 by Brock Murray

If you’re like me, you’ve probably come across a meme of Donald Trump bragging about having bought JebBush.com and setting the site to redirect to his own campaign page. The meme is partially truthful – JebBush.com does indeed redirect to DonaldJTrump.com. However upon further research this humorous coup is slightly too good to be true. …

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5 Simple Optimizations for Your Website

Jan 18, 2016 by Brock Murray

There are so many things you can work on when it comes to your online presence: your website structure, content, graphics, social media, off-site (links, citations), paid social & search. The list goes on and on. It can be overwhelming to anyone – particularly non-technical folks. See below for five things you can do to …

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Why Customer Loyalty Means Everything in 2016

Jan 13, 2016 by Brock Murray

It’s not all about new customers. You want loyal ones! As you set out your business goals for 2016, I can probably guess a few of them. Increase sales. Reduce expenditures. Grow brand awareness. Give back more to the community. Where does improving customer loyalty fall on the list? If it’s not at the top, …

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Google Analytics 101

Jan 6, 2016 by Brock Murray

Meet Bob. He runs a small pet store on Roncevalles Avenue in Toronto. Every time a customer walks in the door, he has an instant sense of them. With just one glance, he can tell their gender and age. He can tell how long they spend looking at dog food versus dog toys. He can …

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