Nov 2, 2015 by Brock Murray
As a self-proclaimed SEO addict, I check my backlink profile nearly everyday. I like to monitor which marketing efforts have generated backlinks (such as those listed in my recent article on outreach.) To my surprise on September 16, I noticed some really spammy links with some pretty interesting anchor text pointing to my domain. Right …
Oct 5, 2015 by Brock Murray
Back in August, growth marketing guru Sujan Patel wrote about the data behind viral hits like Psy’s Gangnam Style, The Harlem Shake, and #thedress. These global viral phenomena, along with the more modest viral posts achievable by small and medium-sized businesses, are examples of the incredible heights that can be achieved when skill, luck, and …
Aug 4, 2015 by Brock Murray
We asked a variety of founders, marketing managers, and online marketing experts: “When it comes to content marketing, what is the single most effective tactic or strategy for B2B companies and why?” There was an overwhelming response, and we’ve highlighted our top expert opinions. Leverage Relationships/Influencers for Mentions/Links – 2 E-Books/Whitepapers with Paid Ads – …
Jun 22, 2015 by Derek Cosgrove
Can PPC be a short-term strategy (for a seasonal or short-term campaign) or does it need to be a long term strategy to get results? A PPC campaign can be effective immediately. For example, we work with a hot tub company in Ottawa. We started their PPC campaign in the early spring and they had …
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