Dec 13, 2016 by seoplus+ Team
With each passing year, pay-per-click advertising becomes a more and more essential tool in the digital marketing arsenal. It will be no different in 2017, as local businesses, e-commerce sites, and B2B companies alike look to drive growth and deliver improved ROI. We’ve seen major improvements within the last year of new tools and functionality …
Jun 28, 2016 by Brock Murray
What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing is a great way of re-engaging visitors who have visited …
Jun 22, 2016 by Derek Cosgrove
seoplus+ regularly hosts “Lunch with Google” events. We have over 40 local businesses registers to learn about digital marketing that works in 2016. The purpose of this event was to educate local businesses and give them tools they can use today to help improve their digital marketing strategy. We reviewed our client accounts looking for …
Apr 26, 2016 by Alexa Rees
As a soon-to-be graduate of the Algonquin Advertising and Marketing Communications Management program, I had the opportunity to complete a 6-week internship for my program. After a few weeks of stressful research and emailing digital marketing companies in Ottawa, I stumbled upon seoplus+. Since I started studying advertising I knew digital marketing was what …
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