With an Eye on the Mobile Market, Google Changes its AdWords Campaign
Feb 13, 2013 by Brock Murray
Big news coming out of Mountain View, California, where Google recently announced it would alter its popular AdWords program. These changes could have a profound impact on your PPC management, and online advertisers aren’t too happy about it. Basically, Google is transitioning towards what it calls “Enhanced Campaigns,” whereby the advertiser provides specifics around the …
