It’s natural to start recognizing specific social media posts and think, “This has to be written by AI.” And why not? If you’re short on time, using tools like ChatGPT to craft a caption in a minute instead of ten makes perfect sense. Social media managers everywhere have a love-hate relationship with AI—it can streamline …
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Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.

Social Media
The Role of AI in Social Media Content Creation and Customer Engagement
Dec 6, 2024 by Haley Wells

Social Media
The Art of Storytelling in 60 Seconds or Less
Oct 13, 2023 by Haley Wells
In an era of dwindling attention spans and an overload of content, the challenge is not just to grab attention but to convey a meaningful message in a concise manner. Enter short-form video storytelling – a medium that demands creativity, clarity, and charisma. But how does one tell a story, evoke emotions, or send a …

Social Media
Beyond TikTok: Why Short-Form Video Is More Than Just One Platform
May 3, 2023 by Haley Wells
In recent years, TikTok has taken the world by storm with its short-form videos and easy-to-use platform. However, with concerns over data privacy and security, some countries have called to ban TikTok. As a result, some businesses that have heavily invested in TikTok marketing campaigns may be worried about the potential loss of this popular …

Social Media
Ultimate Guide to TikTok SEO
May 2, 2023 by Brock Murray
TikTok, a platform celebrated for its engaging, bite-sized videos, has evolved beyond its social media roots to become a potent search engine. With a surge in interest around TikTok SEO (Search Engine Optimization), businesses and creators are uncovering the vast potential of this platform. The practice of SEO is all about enhancing the visibility of …

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