seoplus+ Digital Marketing Resources

Every year, Black Friday and Cyber Monday (BFCM) push brands into possibly the most competitive sales environments. Billions of dollars are on the line, yet most brands still rely on guesswork, trends, or assumptions when setting their Black Friday audiences, pricing strategy and creatives. It’s a high-stakes gamble. While many marketers obsess over audience, pricing ...

This Month in Digital Marketing: From AI-powered browsing shifts to the rise of vibe marketing and Instagram’s new user controls, November brought major changes to how brands connect, create, and convert. Here’s what you need to know and how to stay ahead. Browsing is becoming delegation, not discovery With the launch of ChatGPT Atlas, OpenAI ...

Eastcoast Research (ECR) is a full-service market research firm providing both qualitative and quantitative insights to help brands understand consumer behaviour. ECR conducts a wide range of studies, including focus groups, interviews, sensory testing, home-use testing (HUT), and usability testing. Download Case Study However, ECR’s online presence wasn’t keeping pace with its professional reputation. ...

Exor Games is a full-service hobby game retailer specializing in board games, trading card games (TCGs), sports cards, accessories, and in-store event ecosystems. Operating on Shopify, their digital storefront had become the first impression for thousands of gaming enthusiasts. However, sluggish performance and long page loads were undermining both the user experience (UX) and ...