seoplus+ Digital Marketing Blog

For years, Google had been preparing advertisers for the eventual phase-out of third-party cookies. These cookies, which allow advertisers to personalize ads based on a user’s browsing history, interests, and demographics, were slated to be removed from the Chrome browser in 2024. This impending change meant that advertisers would face challenges in targeting the right …

Multi-location PPC advertising involves a complex set of strategies tailored to each locale a business serves. Unlike a one-size-fits-all approach, this method considers geographic, demographic, and competitive differences to maximize each campaign’s effectiveness. From local keyword nuances to region-specific ad customizations, the landscape of multi-location PPC demands precision and creativity. This guide aims to demystify …

Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing $84 billion of ad spend will be lost due to ad fraud in 2023, making up 22% of all advertising spend.  With such a substantial amount of ad spend being wasted due to ad fraud …

As digital marketers, we know that collecting accurate data is essential to the success of our PPC campaigns. However, with user privacy regulations becoming more stringent and third-party tools being embedded in the marketing/sales process, collecting 100% accurate PPC data has become increasingly challenging. In this blog post, we will discuss the main factors involved …