Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Mar 3, 2025 by Haley Wells
Welcome to the March edition of the seoplus+ Digital Digest—your go-to source for the latest digital marketing insights. From Instagram’s shifting priorities to AI-powered video tools, here’s what you need to know to stay ahead of the curve. Hashtags Are Dead?! Not Quite, But Their Role Is Changing For years, hashtags have been a …
Feb 4, 2025 by Haley Wells
Welcome to the first edition of the seoplus+ Digital Digest – your go-to source for the latest updates in digital marketing. Let’s dive in! 14 Hours Without TikTok? On January 19th, the United States experienced a 14-hour TikTok ban, sparking widespread curiosity and concern. The ban, prompted by privacy concerns surrounding the app, led to …
Oct 28, 2024 by Lisa Westlund
Achieving sustainable growth for your business requires more than just isolated marketing efforts that you turn on and off—it demands a long-term strategic approach that considers every stage of the marketing funnel. It’s probably no surprise that aligning your marketing efforts across the entire funnel—from awareness down to loyalty—takes significant research, planning, testing, and investment. …
Nov 20, 2023 by Amanda Stephens
Every customer goes through a journey before they make a purchase, known as the “buyer’s journey” or “customer funnel.” This journey consists of different stages, from the moment they first become aware of a need or a product, to the point where they make a decision to buy. Understanding this journey is key to effectively …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
Case Study
Apr 23, 2024 by seoplus+ Team
Mobile Klinik, a leading Canadian retailer specializing in certified pre-owned smartphones and expert repair services, embarked on a strategic journey to revitalize its brand presence online. In 2023, following a comprehensive website redesign, the focus shifted towards leveraging quality content on their new website blog to attract and educate both current and potential customers. With …
Marketing
Mar 3, 2025 by Haley Wells
Welcome to the March edition of the seoplus+ Digital Digest—your go-to source for the latest digital marketing insights. From Instagram’s shifting priorities to AI-powered video tools, here’s what you need to know to stay ahead of the curve. Hashtags Are Dead?! Not Quite, But Their Role Is Changing For years, hashtags have been a …
Digital PR
Feb 7, 2025 by Catherine Hansen
In public relations (PR), staying ahead often means embracing innovation and adapting to constant change. The rapid evolution of media tools and platforms has made it harder than ever to solidify your PR tool stack. As the industry races to break the next big story, tools like Connectively (formerly known as “Help A Reporter Out”) …
Marketing
Feb 4, 2025 by Haley Wells
Welcome to the first edition of the seoplus+ Digital Digest – your go-to source for the latest updates in digital marketing. Let’s dive in! 14 Hours Without TikTok? On January 19th, the United States experienced a 14-hour TikTok ban, sparking widespread curiosity and concern. The ban, prompted by privacy concerns surrounding the app, led to …
Digital PR
Jan 31, 2025 by Grace Cowie
The first time I received an email from Qwoted saying my client’s insights were featured in a publication, I was thrilled. Not only did I share it with the client and the team, I sent a link to my family (who, of course, were incredibly proud). Now, those emails come regularly, and despite the frequency, the excitement …
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