seoplus+ Glossary

What is AI Optimization (AIO)? AI Optimization (AIO) is the process of crafting content and digital experiences specifically for AI-first search environments and AI Overviews, like Google’s SGE (Search Generative Experience), Microsoft Copilot, and other generative engines. AIO goes beyond traditional SEO—it aligns with how AI systems interpret, summarize, and present content to users. Why …

Generative Engine Optimization (GEO) is the practice of optimizing digital content for generative AI platforms, such as ChatGPT, Google Search Generative Experience (SGE), Microsoft Copilot, and Perplexity. Unlike traditional SEO, which targets search engine rankings, GEO focuses on increasing visibility and influence in AI-generated answers by aligning content with how language models process and present …

A Google Business Profile (formerly known as Google My Business) is a free tool that allows businesses to manage how they appear on Google Search and Google Maps. Creating a profile helps businesses increase their visibility, attract new customers, and engage with existing ones through various features. What is a Google Business Profile? A Google …

Imagine searching for a topic on Google and seeing a box with related questions right below the top results. This is the “People Also Ask” (PAA) feature. What is the “People Also Ask” box? The “People Also Ask” box is a search engine results page (SERP) feature that presents a list of questions related to …