October 10th marks World Mental Health Day, an international observance dedicated to education, awareness and advocacy around mental health. In my role as a Social Media Team Lead, I’m often asked at networking and industry events: “How do you manage being immersed in social media every day? Doesn’t it ever feel mentally exhausting?” At first, …
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Social Media
World Mental Health Day: The Impact of Social Media on Professionals
Sep 25, 2025 by Haley Wells
Social Media
The Role of AI in Social Media Content Creation and Customer Engagement
Dec 6, 2024 by Haley Wells
It’s natural to start recognizing specific social media posts and think, “This has to be written by AI.” And why not? If you’re short on time, using tools like ChatGPT to craft a caption in a minute instead of ten makes perfect sense. Social media managers everywhere have a love-hate relationship with AI—it can streamline …
Social Media
The Art of Storytelling in 60 Seconds or Less
Oct 13, 2023 by Haley Wells
In an era of dwindling attention spans and an overload of content, the challenge is not just to grab attention but to convey a meaningful message in a concise manner. Enter short-form video storytelling – a medium that demands creativity, clarity, and charisma. But how does one tell a story, evoke emotions, or send a …
Social Media
Beyond TikTok: Why Short-Form Video Is More Than Just One Platform
May 3, 2023 by Haley Wells
In recent years, TikTok has taken the world by storm with its short-form videos and easy-to-use platform. However, with concerns over data privacy and security, some countries have called to ban TikTok. As a result, some businesses that have heavily invested in TikTok marketing campaigns may be worried about the potential loss of this popular …
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