Multi-location PPC advertising involves a complex set of strategies tailored to each locale a business serves. Unlike a one-size-fits-all approach, this method considers geographic, demographic, and competitive differences to maximize each campaign’s effectiveness. From local keyword nuances to region-specific ad customizations, the landscape of multi-location PPC demands precision and creativity. This guide aims to demystify …
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The Ultimate Guide to Multi-Location PPC Advertising on Google Ads
May 22, 2024 by Aleksandar Krsmanovic
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Paid Ads
Maximizing ROAS Through Ad Fraud Prevention
Oct 18, 2023 by Lisa Westlund
Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing $84 billion of ad spend will be lost due to ad fraud in 2023, making up 22% of all advertising spend. With such a substantial amount of ad spend being wasted due to ad fraud …
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Paid Ads
Data Accuracy With PPC Advertising
Mar 23, 2023 by Lisa Westlund
As digital marketers, we know that collecting accurate data is essential to the success of our PPC campaigns. However, with user privacy regulations becoming more stringent and third-party tools being embedded in the marketing/sales process, collecting 100% accurate PPC data has become increasingly challenging. In this blog post, we will discuss the main factors involved …
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Paid Ads
Paid Ads for Black Friday: How to Maximize Sales & Revenue
Oct 21, 2022 by Taylor St. Louis
It’s that time of year again! Black Friday/Cyber Monday (BFCM) week is creeping up on us and we want to make sure you take all the necessary steps to maximize your success in the busiest sales season of the year. Whether you’re in the e-commerce space or the service industry, you are able to capitalize …
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