seoplus+ Digital Marketing Blog ✍️

As digital marketers, we know that collecting accurate data is essential to the success of our PPC campaigns. However, with user privacy regulations becoming more stringent and third-party tools being embedded in the marketing/sales process, collecting 100% accurate PPC data has become increasingly challenging. In this blog post, we will discuss the main factors involved …

It’s that time of year again! Black Friday/Cyber Monday (BFCM) week is creeping up on us and we want to make sure you take all the necessary steps to maximize your success in the busiest sales season of the year.  Whether you’re in the e-commerce space or the service industry, you are able to capitalize …

As PPC experts, data is our best friend. Google Ads experiments are an easy way you can build data within your account to make more strategic, performance-driven optimizations. The experiment framework provides insider auction knowledge you can use to better understand how campaign performance will be impacted based on the variable you’re testing. More data …

Whether you are thinking about running paid ads for your business for the first time or looking to revamp your marketing strategy to spice up your campaigns, paid advertising is something that eludes many of us. If strategized and executed right, it can help you gain a good amount of qualified leads and revenue. Follow …