seoplus+ Digital Marketing Blog

This month in digital marketing, Instagram content becomes visible on Google Search, YouTube introduces stricter standards for AI-generated videos, and generative AI is helping smaller brands produce video ads more efficiently. Here is what is new, and what it means for marketers, creators, and brands aiming to stay ahead. Instagram opens up to Google search: …

Years ago, when the web team at seoplus+ began documenting processes and projects, Confluence was selected as the platform to host all of the information. Over time, without a designated owner to maintain the platform, it became cumbersome to navigate and search. Meanwhile, other departments explored documentation platforms and gravitated toward Notion due to its …

To understand how AI is influencing organic visibility, I analyzed six months of traffic data (January to June 2025) across 10 different websites. These included a mix of national retailers, Canadian SaaS platforms, post-secondary institutions, B2B tech firms, and non-profit organizations.  While this dataset is modest in size, it still paints an interesting picture of …

This month in digital marketing: Apple’s new “Liquid Glass” aesthetic is sparking critical debate among designers, Meta’s AI-powered Opportunity Score promises to elevate ad strategy, and Instagram’s built-in teleprompter just made short-form video creation more accessible than ever. Here’s what’s new—and what it means for marketers and creators focused on performance, usability, and impact. Liquid …