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Sam Parsonson
Recent articles by Sam
How to Provide a World-Class Customer Experience
Excellent customer service is an integral part of every great company. Whether you’re running a brick-and-mortar, an e-commerce website, or if you’re a service-based business, ensuring your customers are as happy as they can be should be one of your top priorities, if not the single most important priority. However, providing excellent customer service is …
Market Research: Why it’s the Foundation of any Successful Campaign
Let’s be clear: a business won’t go very far if it’s not based on a great idea. That’s how all great businesses start, right? It’s true, they do — but an idea isn’t worth much if you don’t know how to make it come to life. To do so, you need three things: skills, resources, …
Don’t Let News Media Scare You
News media is a powerful tool and journalists can be intimidating — there’s no denying that. But they can also be the reason why your company becomes the model franchise of your industry and the business your competitors strive to be. Having a structured business plan, hiring the right personnel, and investing in advertising and …
Digital PR vs Paid Advertising — How They Differentiate And Why You Should Invest In Both
In this new age of digital marketing, there is an ample supply of unfamiliar terminology that is continuously being thrown around, from SEO and SEM to backlinks and landing pages. If you want to invest in digital marketing for your business, these terms can be intimidating, to say the least. However, daunting new terminology has …
