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Michel Fortin

Michel Fortin is the Director of Search at seoplus+ and a senior SEO consultant. For the better part of 30 years, he has helped countless businesses, from SMEs to enterprise clients from around the world, to successfully increase their visibility, improve their sales, and grow their revenues. If you would like to learn how seoplus+ can help you gain traction online, contact us today. We would love to chat about your goals.

Recent articles by Michel

User-First SEO: How to Grow Your Visibility By Focusing Less on Google’s Algorithms

SEO often tries to be Google-friendly or user-friendly. Stop chasing the algorithm and increase your visibility with user-first SEO instead. …

seoplus+ employee working on laptop in a conference room with a notebook and phone on the desk next to them.

SEO Will Get You Rankings, But SXO Will Get You Results

SEO is less about keywords and backlinks. With the help of AI, SEO is more about search experience optimization or SXO, where quality content and UX dominate. …

Graphic on the standard seoplus+ blue triangle background of three icons, a cellphone being clicked, a shield, and a half brain half gear.

3 Major Web Shifts That Prompted the Google Analytics 4 Model

Google is discontinuing Universal Analytics or Google Analytics 3rd generation. 3 major shifts are likely behind the change. The time to switch to GA4 is now. …

How Negative Reviews Affect Your Reputation and Your SEO

Negative reviews affect your reputation and your SEO. Instead of ignoring or attacking them, here’s how to manage, improve, and grow your online reviews. …

Graphic of corner of a computer monitor that has graphs and charts on it. Semantic seo

Semantic SEO and Why Rankings Are Terrible Metrics

Semantic SEO looks at the broader meaning of keywords, which is why rankings alone are insufficient. There are better KPIs to measure SEO. …

Three stacked boxes, on top is backend, API is the middle, and frontend is the bottom on the standard seoplus+ blue triangle background

Headless SEO and What it Means to Your Business

The headless CMS is becoming popular for many businesses. But traditional and javascript SEO are not enough. Introducing headless SEO. …

The Death of Keywords and The Rise of Topics in SEO

Keywords are outdated. Modern SEO pays less attention to keywords and more to topics of interest to the user, not the search engines. …

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