Margot Barthelemy is a Senior SEO Strategist at seoplus+, a leading Canadian digital marketing agency headquartered in Ottawa. With 8 years of experience in SEO, she helps search engines stay relevant by making sure their results include the best businesses out there: yours. Her work focuses on showcasing client expertise and authority while ensuring every visitor (human and crawlers) has the most satisfying experience on a site. For Margot, great SEO is not about chasing algorithms; it is about building sound digital strategies. Her goal is to remove any friction that prevents businesses from connecting meaningfully with their audiences wherever they search.