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Jacob Cummer

Jacob works as a Paid Ads Specialist at seoplus+. Since graduating from Carleton University with a Bachelor of Commerce (Marketing) in 2020, he has worked, both in-house and for marketing agencies, running digital ad campaigns for clients across many different industries. A team-player, Jacob brings positive energy to the workplace, keeping spirits high.

Recent articles by Jacob

Google Reverses Decision to Phase Out Third-Party Cookies: What It Means for Your Business

For years, Google had been preparing advertisers for the eventual phase-out of third-party cookies. These cookies, which allow advertisers to personalize ads based on a user’s browsing history, interests, and demographics, were slated to be removed from the Chrome browser in 2024. This impending change meant that advertisers would face challenges in targeting the right …