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Eleanor Thompson

Eleanor Thompson helps companies stop guessing and start growing. As CXO of WMCco, she leads Market Viability Testing — a data-driven process that uncovers your real audience and the messaging that moves them. With a background in investment banking analytics, she turns complex data into simple, strategic decisions so businesses can scale with confidence.

Recent articles by Eleanor

Proving What Works: How Market Viability Testing Shapes Black Friday & Cyber Monday Success

Every year, Black Friday and Cyber Monday (BFCM) push brands into possibly the most competitive sales environments. Billions of dollars are on the line, yet most brands still rely on guesswork, trends, or assumptions when setting their Black Friday audiences, pricing strategy and creatives. It’s a high-stakes gamble. While many marketers obsess over audience, pricing …