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Cecelia Feor
Recent articles by Cecelia
Why Content Matters More Than Ever in an AI-Driven World
For years, businesses created website content for two simple reasons: to help people find them and to convince those people to become customers. That formula worked well. A service page explained what you did. A blog answered common questions. A landing page encouraged someone to take the next step. Then AI changed the way people …
Why a Strong Brand Guide Is the Secret Sauce Behind Memorable Brands
Many businesses focus heavily on marketing tactics like ads, social media campaigns and content creation without fully defining the foundation that holds those efforts together: their brand. The brands that consistently stand out in competitive markets rarely succeed because of a single campaign or piece of creative work. Instead, they build recognition through a cohesive …
The Accuracy Problem With AI Content Detection
In the marketing world right now, it’s nearly impossible to have a conversation that isn’t centred on efficiency, automation, and how AI can help with both. As a content marketer, I must admit it can spit out 1,000 words much faster than I ever will. But this changing tide has also given a tidal-wave-like rise …
