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Austin Perron
Recent articles by Austin
How to Upgrade to Google Analytics 4 from Universal Analytics
Google Analytics is one of the most powerful marketing tools that allow you to track and analyze the traffic on your website. Come July 2023, the current version of Google Analytics (Universal Analytics) will be sunsetted. The sooner the new version of Google Analytics is installed on your website, the better! Google Analytics 4 (GA4) …
5 Burning Questions about the Sunsetting of Universal Analytics
On March 16, Google announced that Universal Analytics (UA) will be retired as of July 1, 2023 in favour of Google Analytics 4 (GA4). First released in October 2020, GA4 looks, feels, and even collects data differently than its predecessor UA. You might have some questions about this development and what it means for your …
5 Features of Google My Business You Should Be Using
Raise your hand if you’re in the 50% of business owners who have claimed their Google My Business (GMB) listing, entered the required address information, waited the interminable period for the verification PIN to come through the mail, and then moved on to the next high-priority item on your to-do list? With an already busy …