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Austin Perron

Austin Perron is a Digital Marketing Team Lead with seoplus+. In his role, Austin is responsible for Google My Business, Google Analytics, and a wide range of services in support of the SEO, web, content, PR, paid ads, and social media teams. Additionally, Austin is the friendly face behind the seoplus+ support portal.

Recent articles by Austin

How to Upgrade to Google Analytics 4 from Universal Analytics

Google Analytics is one of the most powerful marketing tools that allow you to track and analyze the traffic on your website. Come July 2023, the current version of Google Analytics (Universal Analytics) will be sunsetted. The sooner the new version of Google Analytics is installed on your website, the better! Google Analytics 4 (GA4) …

5 Burning Questions about the Sunsetting of Universal Analytics

On March 16, Google announced that Universal Analytics (UA) will be retired as of July 1, 2023 in favour of Google Analytics 4 (GA4). First released in October 2020, GA4 looks, feels, and even collects data differently than its predecessor UA. You might have some questions about this development and what it means for your …

5 Features of Google My Business You Should Be Using

Raise your hand if you’re in the 50% of business owners who have claimed their Google My Business (GMB) listing, entered the required address information, waited the interminable period for the verification PIN to come through the mail, and then moved on to the next high-priority item on your to-do list? With an already busy …