Blog / Authors / Mrinmayi Sawant

Mrinmayi Sawant

Mrinmayi Sawant is the Client Success Lead at seoplus+. She has more than 7 years of experience in digital marketing across industries such as retail, beauty and technology. Mrinmayi has designed digital strategies for hundreds of brands and helped them in their digital transformation journey.

Recent articles by Mrinmayi

Graphic on the standard seoplus+ blue triangle background of hand holding up a cellphone. On the screen are characters connected to one character in the middle in a star.

Can You Influence Your Audience with Influencer Marketing?

I bet if I asked you what lipstick your favourite blogger wears, you’d know. How about their favourite restaurant in Toronto? Or the new bag they just received? This is how influencer marketing works, in a nutshell. While this is nothing new in the PR and advertising world, what’s interesting is the fact that “influencers,” …