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Tag: social media

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Tracking the ROI of Social Media

May 8, 2013 by Brock Murray

When dealing with social media marketing, a business needs to carefully balance embracing the more humanistic aspects of the medium while still keeping an eye on the bottom line. Social media marketing costs money. Even if social media marketing is budgeted as part of the PR department, at some point it still must demonstrate some …

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Google AdWords Qualifed Individual – Brock Murray

Apr 23, 2013 by Brock Murray

We would like to announce that our SEO & Social Media Marketing Specialist, Brock Murray is now officially Google Adwords Qualified. Today he was presented with his Google Adwords Search Advertising Certificate. To become Google AdWords certified, you must pass a series of rigorous exams, including the Google Advertising Fundamentals Exam and one of either: – …

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New York Times Looks at the State of Search Engine Marketing – A Must-Read

Apr 5, 2013 by Brock Murray

If you’re looking for a helpful article to help frame your online marketing and search engine optimization strategy, look no further than this piece in the April 3rd edition of the New York Times. The article looks at Google’s continued dominance in the search field as well as the types of challenges the Mountain View giant is facing – …

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Facebook Graph and the Future of Search

Mar 12, 2013 by Brock Murray

When it comes to searching for content on the internet, there are giants who are known to dominate the business. For instance, Google is known to be the most popular search engine with other players in the market content with competing for the ridiculous market percentage left by dominating Google. Despite all these innuendos to …

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