Read some of the latest digital marketing tips and resources from our experts on our digital marketing blog. Get proven SEO, PPC, social media, content marketing, best practices, case studies, and more.
Oct 30, 2024 by Jacob Cummer
For years, Google had been preparing advertisers for the eventual phase-out of third-party cookies. These cookies, which allow advertisers to personalize ads based on a user’s browsing history, interests, and demographics, were slated to be removed from the Chrome browser in 2024. This impending change meant that advertisers would face challenges in targeting the right …
May 22, 2024 by Aleksandar Krsmanovic
Multi-location PPC advertising involves a complex set of strategies tailored to each locale a business serves. Unlike a one-size-fits-all approach, this method considers geographic, demographic, and competitive differences to maximize each campaign’s effectiveness. From local keyword nuances to region-specific ad customizations, the landscape of multi-location PPC demands precision and creativity. This guide aims to demystify …
Oct 18, 2023 by Lisa Westlund
Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing $84 billion of ad spend will be lost due to ad fraud in 2023, making up 22% of all advertising spend. With such a substantial amount of ad spend being wasted due to ad fraud …
Mar 23, 2023 by Lisa Westlund
As digital marketers, we know that collecting accurate data is essential to the success of our PPC campaigns. However, with user privacy regulations becoming more stringent and third-party tools being embedded in the marketing/sales process, collecting 100% accurate PPC data has become increasingly challenging. In this blog post, we will discuss the main factors involved …
Case Study
Apr 14, 2025 by Connor Neshcov
Dexterra Group is an integrated facilities management and hospitality organization that partnered with seoplus+ to generate more leads through an improved paid search strategy. With a focus on improved targeting and testing, seoplus+ helped Dexterra Group turn their paid search channel into an effective revenue generator. Download Case Study KPI Highlights: The Challenge: The Approach: …
Case Study
Nov 4, 2024 by seoplus+ Team
When you stick to the same social media strategy for too long, things can start to feel stale. Your audience knows what to expect and may have heard your messages so often that they tune out, leading to lower engagement. For the Mortgage Advisors, an independent mortgage and brokerage firm in Ottawa, Ontario, it was …
Case Study
Jul 9, 2024 by seoplus+ Team
Mann Lawyers is a leading law firm based in Ottawa that partnered with seoplus+ to generate more leads by improving their visibility on search engines. With a focus on SEO and content, seoplus+ helped Mann Lawyers reach new heights online to accompany their remarkable growth. Download Case Study KPI Highlights The Challenge The Approach The …
Case Study
May 30, 2024 by seoplus+ Team
Trellis is a leading AI-driven eCommerce advertising software for sellers on Amazon and Walmart. They approached seoplus+ to help them upgrade their content marketing strategy, improve their SEO results, and increase their market share. Download Case Study Challenge Approach Results …
News
Jun 2, 2025 by Haley Wells
This month: Bluesky is gaining momentum as a decentralized alternative to mainstream social, Google is doubling down on AI innovation with over 100 updates from I/O, and the Golden State Valkyries are turning heads with a logo that proves design still leads brand storytelling. Here’s what’s new—and what it means for marketers looking to stay …
News
May 16, 2025 by Brock Murray
We’ve become aware that scammers are fraudulently using the seoplus+ name to deceive members of the public. The scam involves promises of cryptocurrency investments and returns, falsely claiming to be associated with seoplus+. We want to be clear: seoplus+ does NOT offer investment services, cryptocurrency trading, or financial products of any kind. How to identify …
News
May 5, 2025 by Haley Wells
This month, Instagram is making mobile video editing more accessible, LinkedIn is changing its approach to external links, and Wix is enhancing its website platform with AI capabilities. Here’s a look at what’s new and what it means for your marketing strategy. Let’s dive in. Instagram’s new “Edits” app could make us all video editors …
SEO
Apr 25, 2025 by Lisa Westlund
Our SEO team recently sat down for a roundtable discussion to unpack one of the most impactful changes to Google Search we’ve seen in years: AI Overviews. Meet the team Lisa Director of Search Alexa Senior SEO Strategist Margot Senior SEO Strategist Katie SEO Strategist Ragheed SEO Specialist Noah SEO Specialist As this new SERP …
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