Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing $84 billion of ad spend will be lost due to ad fraud in 2023, making up 22% of all advertising spend. With such a substantial amount of ad spend being wasted due to ad fraud …
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Data Accuracy With PPC Advertising
Mar 23, 2023 by Lisa Westlund
As digital marketers, we know that collecting accurate data is essential to the success of our PPC campaigns. However, with user privacy regulations becoming more stringent and third-party tools being embedded in the marketing/sales process, collecting 100% accurate PPC data has become increasingly challenging. In this blog post, we will discuss the main factors involved …
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Paid Ads for Black Friday: How to Maximize Sales & Revenue
Oct 21, 2022 by Taylor St. Louis
It’s that time of year again! Black Friday/Cyber Monday (BFCM) week is creeping up on us and we want to make sure you take all the necessary steps to maximize your success in the busiest sales season of the year. Whether you’re in the e-commerce space or the service industry, you are able to capitalize …
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Why You Should Be Using Google Ads Experiments To Scale Your Campaigns [Case Study Included]
Oct 6, 2022 by Lisa Westlund
As PPC experts, data is our best friend. Google Ads experiments are an easy way you can build data within your account to make more strategic, performance-driven optimizations. The experiment framework provides insider auction knowledge you can use to better understand how campaign performance will be impacted based on the variable you’re testing. More data …
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