Search Engine Positioning
Glossary
Glossary
Search Engine Optimization Marketing that gets RESULTS...
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SeoPlus:
SEO Articles:
- Search Engine Marketing - Is It Worth The Effort?
- Search Engine Listing - What Are Your options?
- Targeted Web Site Traffic - Calculating ROI
- Search Engine Positioning - What's It All About?
- Search Engine Promotion - Understanding Keyword Basics
- Search Engine Placement - Learning Keyword Basics
- Search Engine Ranking - Defining The Competition
- Search Engine Registration - Which Search Engines Really Matter?
Glossary of Search Engine Optimization Terms
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
| features | In sales literature the physical attributes or capabilities of a product...see also benefits... |
| file | A unit of storage. Each web page contains one file that holds the HTML code and a file for each image. |
| <H> | Denotes a headline tag. In HTML these run from largest Font size <H1> to smallest <H6>. |
| hit | A request for a file from a server. |
| HTML | Hyper Text Markup Language - used for creating web pages. |
| hybrid | In SEO terms refers to a search engine that has both a directory component and a spidering or crawler based segment within it's database. |
| hyperlink | In HTML, allows you to link to other locations within a document or to an external file...see also link... |
| ideal customer | Person interested in your product or service. |
| index | A search engine's database. |
| indexing | The process of adding pages to a search engine's database. |
| KEI | A term used by WordTracker to indicate which keyword or keyword phrase has the highest number of searches and the lowest number of competing pages. |
| keyword | A word a searcher would use to find your product or service. |
| keyword density | The number of keywords on a page compared to the total number of words on the page shown as a percentage...see keyword weighting. |
| keyword nesting | Placing one keyword or keyword phrase inside a broader keyword term. |
| keyword phrase | Two or more word term that defines a keyword in more detail. Used by searchers to find a product. |
| keyword prominence | The position of a keyword or keyword phrase on a web page or in a specific HTML tag on that page. Keywords at the beginning of a tag or at the top of a page have more prominence than those used later in the copy. |
| keyword research | The process in SEO of finding the keywords or keyword phrases customers use to find a product or service. |
| keyword stuffing | Repeated use of a keyword or keyword phrase in a misguided attempt to boost ranking. Also called spamdexing or spamming the index of a search engine. |
| keyword weighting | The number of keywords on a page compared to the total number of words on the page shown as a percentage...see keyword density. |